ServicesRevenue's Simulator is a dynamic tool that you can use to make objective packaging and pricing decisions. It is built on the simple premise that different buyers often place different values on the same service feature. The Simulator helps you understand and act on these value perception differences.

Using individual (customers or prospects) preferences, you can run an unlimited number of what-if scenarios to design a package (or bundle) and/or price such a package. The Simulator helps you arrive at the optimal combination of features that meet your business or market criteria.

For example, you can run simulations to help you design and price a package that appeals to consumers and another that appeals to medium-sized businesses. If you're trying to manage to a specific cost range, the Simulator helps you find out the low-cost feature that may be substituted for another high-cost feature while maintaining the overall package appeal to a given market segment.

ServicesRevenue's Simulator requires individual preference (utility) data which are obtained from Conjoint Analysis studies or other regression analysis techniques.