The Risky Business of Using Techs To Sell

A sizable number of technology companies use their technical support or field service engineers and technicians to sell a variety of services and solutions to their existing customers. The logic usually follows this rationale: On a daily basis, our technicians – or techs – see or talk to our customers who trust them. Therefore, they’re in a good position to do some selling. As those who have tried using their technical staff to sell can attest, this logic doesn’t hold up.