Positioning for the turnaround

Now that economists have said that the recession is “officially” over, we’re all breathing a big sigh of relief, right? Well, not exactly. Consumers may be buying DVD players, automobiles, and going to Starbucks, but most technology buyers have continued to cut back or delay new spending. The technology slowdown has impacted even the best service organizations who have had to scale back their spending, cutting areas such as travel, entertainment, professional development, and you guessed it, marketing. With the recovery closer at hand where are services organizations investing right now to have the greatest impact on sales? Here’s where you should focus. Closer Alignment with Sales