Not the Same Change

Let’s talk about “change.” It is a simple word; yet it has many meanings and implications. First, a look at Webster’s definition of “change” as a transitive verb reveals : “a: to make different in some particular: ALTER, b: to make radically different: TRANSFORM.” If you haven’t encountered this word in services recently, you or your company have been asleep for a while, and you're about to have a rude awakening! Change is coming to your services business. This seemingly simple word often strikes fear into the hearts of otherwise stalwart individuals. People may adapt to snakes, spiders or other 'things that go bump in the night' faster than they can adapt to “change.”