Let's Double Our Service Price

At any point in time, a service marketer somewhere is in the thick of raising service prices – an unenviable task at most technology companies.  If only Scott Adam’s could listen to the internal discussions that typically take place, Dilbert could easily double or tripple its readership. Opinions run the gamut.  Some advocate unrealistic price increases, as in “let’s double our prices now.” While others express fear of mass customer exodus for simply maintaining price increases in line with inflation.