Cisco Contract Data Yields Tracking and Revenue Improvements

In spite of all the investments into customer relationship management tools, service organizations struggle to maintain complete and accurate customer data particularly the invaluable service contract data. For one enterprising group at Cisco, cleaning contract data paid off big. Once a customer buys, the information about the customer, related transactions and service entitlements disappear in corporate IT’s black hole. The resources required to find, clean and maintain contract data has been a low priority that is tough to justify. After you read this story, you may want to raise data maintenance to a higher priority.