Do You Offer Your Own Or A Vendor’s Brand Of Services? Greg Corrigan's Perspective

This perspective addresses a challenge presented in a ServicesRevenue business case listed under Relevant Links That brands matter to service providers is well established. When multiple service providers collaborate to serve the same customer, distinct brands support the combined value proposition. Roni is justified in insisting on building an Alexandria brand and ABX should not view a strong Alexandria brand as a threat. Rather, ABX should encourage it. At PHH Arval, one of the world’s leading fleet management companies, we provide services related to managing vehicle fleets: acquisition and financing, fuel management, maintenance and repairs, accident management, registration renewals and disposal.