Should You Outsource Services Selling? Barbara Bakich's Perspective

This perspective addresses a challenge presented in a ServicesRevenue business case listed under Relevant Links First and foremost is how services are perceived within an organization. If services are not a priority at the corporate level, then no matter what avenue Pierre takes, services will not be successful. If the net benefit of services to an organization – contracts’ annuity stream for example - is not recognized, then Pierre is doomed to fail.