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Knowledge & tools for services marketing & sales

What Can You Cut When Your Budget is Slashed? Tom Schlick's Perspective

This perspective addresses a challenge presented in a ServicesRevenue business case listed under Case Studies or Relevant Links Kevin is a leader who faces a challenge. But the last thing he wants to do now is whine about his predicament. He has credibility because of his past performance. Yet, if he sits back and allows Barry to make a decision, Barry will do just that. He should begin by meeting with his team to discuss alternative options and develop a strategy that includes not only cost reduction but also revenue enhancement – ways to better serve customers while still cutting costs.