Can You Grow Business When the Client Expects a Renewal Discount?

A ServicesRevenue Business Case.

Greg Moore hints to Fran Butler that he’s expecting an overall cost reduction of 10 to 15% as their lunch is served. Fran is not surprised since her company’s contract is due to expire at the end of the following quarter.

As they leave the restaurant, she is not pleased when he tells her that he is being pressured by Bob Michaux, the president, to solicit competitive bids. Fran was hoping she’d get a chance to grow her business with Greg’s organization.